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Yeah, it all gets quite shameless. We get "official looking" mailers that come from organizations with neutral-sounding names (like "Citizens for Electoral Information" or something), and it's apparently just about basic information, but it'll tell you where each candidate stands on three issues and it's plainly obvious they were chosen (and worded) to guide you to one. Zero indication it's a partisan affair, but to anyone remotely savvy it's obvious.
I am picturing a line of people who have been up since 4 a.m. and figured they would come instead of waiting for the paper to be delivered.