+2
I want to make sure we aren’t just conflating different things. One is your personal dislike of the franchise, then there’s popularity, and then there’s profitability.
As for your personal dislike of the movies, I totally respect that you don’t like them and I definitely do not urge you to give them another try or anything.
In terms of profitability, well, I’m no accountant, but why on Earth would they keep making them if they weren’t insanely profitable? There would be absolutely no business case for making more if they didn’t expect to make a profit. Not only are they not about to stop, they are absolutely doubling down, with 2 super expensive Avengers movies now in the pipeline, and Kevin Feige saying publicly that they already have plans for the next 10 years of MCU movies. That’s not a pipe dream, it’s a business plan by a man who has already turned Marvel Studios into a franchise that’s made over $30 billion dollars at the box-office so far (and heavens only knows how much from merchandising)
Then there’s the popularity. Add up the box-office for all of the MCU movies of the 2020s, and you get (IIRC) well over $10 billion in total - way more than any other movie franchise in the same span of time. That means moviegoers around the world have spent more of their hard-earned money on MCU movies than on any other franchise.
So, even if they haven’t released an official* Avengers movie since 2019, the franchise remains more popular at the box-office than any other…
Anyway, I think it’s clear that these movies still bring in a substantial amount of money and the industry badly needs all the help it can get, because the total box-office still hasn’t recovered to pre-2020 levels, and a lot of theater chains are hurting.