+2
I just saw the box office receipts of this movie, which I still have not seen (I think I'm going to wait until it is available to watch at home), and it has apparently made $173 million in the U.S. since opening five weeks ago, which is more than the latest "Mission Impossible" has made to date. In my opinion, it is extremely unlikely that this film has made that much money from churches that have pre-bought tickets. I'd be very interested to see the break down of how much money was made from that method, so that we could definitively know how much it contributed to this total, but this appears to be a genuine, potentially grass roots, phenomenon, fueled by word of mouth, for a film that has struck a cord in this country. This is also a huge success for the film, given that it cost around $14 million to make. This is a really good data point that sometimes it's difficult to predict the success of a film. If you were to tell anyone, including the creators of this, in advance, that it would have made this much money, they likely would have told you that you were crazy and that that was a fantasy outcome!