Senior Thesis Project Assistance

I am a senior at the University of Hawaii at Manoa. I am currently collecting data for my thesis regarding cinema advertising. If you have watched a movie at a theater within the last week, I would greatly appreciate it if you would take a few minutes to fill out my survey regarding cinema advertising. Just leave a post & I'll give you the survey address. All information is anonymous and confidential. The survey is currently open and will be closing on Friday, April 25th.

Thank you,

Kim Mizuta

Given that you're being upfront about your intent and asking openly for help, I'll allow this thread to stay up. I would ask, however, that you reproduce the survey questions here so that members can answer in-thread. Asking people to go off-site makes this little more than an ad, and letting them respond here will probably get you more responses anyway, as it's a lot more convenient than having people have to actively request the questions.

I appreciate you allowing me to post here. I wouldn't unless I really needed respondents.

he survey is below:

Description of this Research
You are invited to participate in a research study investigating audience responses to cinema advertising. This research is being conducted to fulfill the requirements for the B.A. in Communication.

What Will Participation Involve?
If you decide to participate in this research you will be asked to fill out a brief survey questionnaire. Your participation will take approximately 10 minutes.

Are There Any Risks or Benefits?
There are no known risks associated with participation in this study. Benefits of participation will be to aid researchers in better understanding of advertising and consumers' movie-going experiences!

How Will My Confidentiality Be Protected?
This study is anonymous. Neither your name nor any other identifiable information will be recorded. This consent form will not be linked to your specific data in any way.

Whom Should I Contact If I have Questions?
You may ask the student researcher questions about the research at any time.

Student Researcher contact information:
Kimberly Mizuta
[email protected]

You may also contact the faculty supervisor, Dr. Jenifer Winter, at [email protected].
Your participation is completely voluntary.

If you begin participation and change your mind you may end your participation at any time without penalty.

1. What state/region do you reside in?

2. Have you watched a movie at a movie theater within the last week?

3. How old are you?

4. Gender:

5. Occupation:

6. Highest Level of Education Completed:
Some High School
Completed High School/GED
Some College
Completed Undergraduate Degree
Completed Graduate School or Higher

7. What is the title of the movie you watched?

8. Were there any commercials before your movie?

9. If so, how many advertisements did you see before your movie? Advertisements include trivia ads, still ads, and any non-trailer commercials before the start of the featured movie.

10. If you can remember the ads, what were the three (3) most memorable commercials you recall advertised?

11. Was the advertisement enjoyable?
11a.Enjoyable, A little enjoyable, Neutral, Not Very Enjoyable, Not Enjoyable, or N/A

11b.Enjoyable, A little enjoyable, Neutral, Not Very Enjoyable, Not Enjoyable, or N/A

11c.Enjoyable, A little enjoyable, Neutral, Not Very Enjoyable, Not Enjoyable, or N/A

12. What was your reaction to the ad?

12a.
12b.
12c.

13. Are you thinking of possibly purchasing/subscribing to the product?

14. Were the products advertised things you would consider purchasing/subscribing to?

15. Do you watch television, not including news television programs?

16. If so, how often?
Less than 3 hrs/week
3-4 hrs/week
5-6 hrs/week
7-8 hrs/week
9+ hrs/week

17. Which genre(s) do you watch? Select all that apply.
Daytime/Soap Operas
Prime Time Comedies
Nature Channels
Talk Shows
Reality TV
Prime Time Drama
Educational Programs
Other

18. Do you have a Digital Video Recorder (e.g. DVR, Tivo)?

19. If so, do you skip TV ads when watching recorded programs on your DVR?

20. For what purpose(s) do you use the Internet? Select all that apply?
Work
School
Entertainment
Shopping
Research
Other

21. Do you use an ad-blocker and/or pop-up blocker program?

22. Do you listen to the radio?

23. Which format(s) do you listen to? Select all that apply.
Alternative Music
Talk Radio
Country
Hip-Hop
Oldies
Classic Rock
Pop Music
Classical
Other

24. When listening to the radio, do you switch stations during commercials?

25. How often do you go to the movies per month?

26. Did you enjoy the movie you just watched?

27. Would you recommend this movie to others?


Thank you for taking my survey!

Is this specifically for those in the US?

__________________

1. What state/region do you reside in?

Washington State, Lots of trees, water and such...

2. Have you watched a movie at a movie theater within the last week?

Well, it was last month but somehow I doubt the commercials have changed much.

3. How old are you?

36

4. Gender:

I'm a boy person

5. Occupation:

Construction and Online Guru

6. Highest Level of Education Completed:
Some High School

Completed High School/GED

7. What is the title of the movie you watched?

Doomsday

8. Were there any commercials before your movie?

Seriously? Yes there were commercials.

9. If so, how many advertisements did you see before your movie? Advertisements include trivia ads, still ads, and any non-trailer commercials before the start of the featured movie.

Twenty minutes worth, its called the twenty
(catchy innit?) and I don't care to sit there and count how many actual ads there were.

10. If you can remember the ads, what were the three (3) most memorable commercials you recall advertised?

The only one I remember at all was some type of car commercial and that's simply because they ran it 3 times. I think it was a Ford of some sort.

11. Was the advertisement enjoyable?

Not Enjoyable, but repetitive enough to be memorable, so I guess they got that going for them.


12. What was your reaction to the ad?

I couldn't wait for it to end (had to though) and I just kept eating my Nachos.


13. Are you thinking of possibly purchasing/subscribing to the product?

No.

14. Were the products advertised things you would consider purchasing/subscribing to?

No.

15. Do you watch television, not including news television programs?

Yes I watch television.

16. If so, how often?

7-8 hrs/week

17. Which genre(s) do you watch? Select all that
apply.

Definitely mostly these four.

Reality TV
Prime Time Drama
Educational Programs
Other

18. Do you have a Digital Video Recorder (e.g. DVR, Tivo)?

No I have VCR's

19. If so, do you skip TV ads when watching recorded programs on your DVR?

Yes, I tape almost every show on television so I can fast forward through the commercials.

20. For what purpose(s) do you use the Internet? Select all that apply?

Work
Entertainment
Shopping
Research


21. Do you use an ad-blocker and/or pop-up blocker program?

Of course.

22. Do you listen to the radio?

Yes.

23. Which format(s) do you listen to? Select all that apply.

Sports Radio


24. When listening to the radio, do you switch stations during commercials?

No.

25. How often do you go to the movies per month?

About once every 2 to 3 months I guess.

26. Did you enjoy the movie you just watched?

Heck yeah, and since I'm taking the time to do this, I think you should take the time to read my review of the flick. Don't you?


27. Would you recommend this movie to others?

Absolutely, especially if you love BBQ.


Thank you for taking my survey!

"You're welcome, c'mon back now ya hear?"

__________________
We are both the source of the problem and the solution, yet we do not see ourselves in this light...

I don't think it matters... you got them there commercials Aussie land don't ya?

1. What state/region do you reside in?
Minnesota

2. Have you watched a movie at a movie theater within the last week?
No, abotu a month

3. How old are you?
23

4. Gender:
Male

5. Occupation:
Computer Programmer

6. Highest Level of Education Completed:
Some High School
Completed High School/GED
Some College
Completed Undergraduate Degree
Completed Graduate School or Higher

7. What is the title of the movie you watched?
Be Kind Rewind

8. Were there any commercials before your movie?
Yes

9. If so, how many advertisements did you see before your movie? Advertisements include trivia ads, still ads, and any non-trailer commercials before the start of the featured movie.
Approx. 15

10. If you can remember the ads, what were the three (3) most memorable commercials you recall advertised?
Coke, AT&T, Chevy

11. Was the advertisement enjoyable?
11a.Enjoyable, A little enjoyable, Neutral, Not Very Enjoyable, Not Enjoyable, or N/A
Neutral

11b.Enjoyable, A little enjoyable, Neutral, Not Very Enjoyable, Not Enjoyable, or N/A
Not Very Enjoyable

11c.Enjoyable, A little enjoyable, Neutral, Not Very Enjoyable, Not Enjoyable, or N/A
Not Very Enjoyable

12. What was your reaction to the ad?

12a. Indifference, didn't bug me, didn't enjoy it.
12b. A little annoying
12c. Boring/typical/annoying

13. Are you thinking of possibly purchasing/subscribing to the product?
No

14. Were the products advertised things you would consider purchasing/subscribing to?
No

15. Do you watch television, not including news television programs?
Yes

16. If so, how often?
Less than 3 hrs/week
3-4 hrs/week
5-6 hrs/week
7-8 hrs/week
9+ hrs/week

17. Which genre(s) do you watch? Select all that apply.
Daytime/Soap Operas
Prime Time Comedies
Nature Channels
Talk Shows
Reality TV
Prime Time Drama
Educational Programs
Other

18. Do you have a Digital Video Recorder (e.g. DVR, Tivo)?
No

19. If so, do you skip TV ads when watching recorded programs on your DVR?

20. For what purpose(s) do you use the Internet? Select all that apply?
Work
School
Entertainment
Shopping
Research
Other

21. Do you use an ad-blocker and/or pop-up blocker program?
Yes

22. Do you listen to the radio?
Yes

23. Which format(s) do you listen to? Select all that apply.
Alternative Music
Talk Radio
Country
Hip-Hop
Oldies
Classic Rock
Pop Music
Classical
Other

24. When listening to the radio, do you switch stations during commercials?
No

25. How often do you go to the movies per month?
2

26. Did you enjoy the movie you just watched?
Yes

27. Would you recommend this movie to others?
Yes

__________________
"As I was walking up the stair,
I met a man who wasn't there.
He wasn't there again today,
I wish, I wish he'd go away."
-From Identity

No offense to those not in the US, I just wanted to keep the demographic within a specific range...at first it started out with only theaters in Honolulu, Hawaii, but the theaters would not allow me to distribute my survey at their facility.

No worries ... DELETED

Me and Fern , outcasts

Seriously tho, kept an eye on this thread after Fern asked in case I could reply too. So Kim, how come cinemas in Honolulu wouldn't let you do your survey? is their business so fragile a university student's survey would unhinge them? You should've distributed it in the car park outside

Good Luck!

Aloha Christine!

The Honolulu theaters have national corporations that pass out all literature. It must be approved corporately before anyone can distribute anything. I tried to hand out surveys, but the security guys were eyeing me suspiciously. You're welcome to fill out the survey though...I do appreciate you following up though.