I think using the word "fascistic," even qualified with "tendencies," is way over the top. He didn't say "should" in conjunction with anything remotely controversial. He said they should emphasize hard work, respect, heroism and honesty. Who wants to argue these things are bad? Have at it.
What he's saying is no more moralistic or judgmental than the mere act of ever thinking any behavior is preferable to any other. If you're a total moral relativist who thinks teaching a kid anything--even "being honest is good"--is somehow indoctrination, then obviously we have a fundamental disagreement. But then, you'd also have to find virtually all childrearing objectionable, so there'd be no reason to single Watch_Tower out, either.
What he's saying is no more moralistic or judgmental than the mere act of ever thinking any behavior is preferable to any other. If you're a total moral relativist who thinks teaching a kid anything--even "being honest is good"--is somehow indoctrination, then obviously we have a fundamental disagreement. But then, you'd also have to find virtually all childrearing objectionable, so there'd be no reason to single Watch_Tower out, either.