Hmmm... Sure, the big profit that
Scream made was what made other comapnies follow the concept. But just as with
Se7en there must be a reason to why the film became such an unexpected success. I don't believe, the reason to why companies and producers wanted to follow the example of
Se7en was that the film inspired them enormously on an artistic level, but just as with
Scream they saw something, for the business relatively different, that made a **** load of money. What I think
Scream brought to the genre was the irony and the mix between slasher and comedy. I also think it appealed to a wide range of people because of its references to 70s and 80s horror/slasher films as well as being something seemingly fresh for the younger generation. Again, as with
Se7en, I think this kind of movie is typical for the age we live in where presentation is more important than content. But where
Se7en commented on that (this) age,
Scream is a product of it. It's not a film about reality and it's not depicting our world. It's more like a film about film with characters representing or symbolizing other characters from the world of film.
With
The Grudge the companies take it to another level. Now they don't even need to search for a suitable script or story, they just take a successful film from the booming asian horror scene and make an american remake. My guess is that they don't pay much for the rights but instead give the japanese or korean guys percentage on possible future profit. A pretty decent deal for all parties involved really, commercially speaking.
But what happens when you take an asian horror film that is the way it is because it is specifically japanese or korean and try to make it american? What does that film represent? Can it be something more than just entertainment? (Does it have to be?
)
Take the film
Honogurai mizu no soko kara a.k.a.
Dark Water by director Hideo Nakata (
Ringu). The film about a single mom moving in with her daughter in a creepy, ghostly apartment is good partly because it's so freaking scary. But it's also good because it says something about the norms of japanese society regarding single moms which, I guess, is a little more of a hot potato than in USA. But that aspect of it all is running the risk of vanishing in an american remake.