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the reality is that probably 95% of box office revenues come from people who want to see movies for entertainment, so thats more important. An Artsy movie is good too, but the intention is most likley not to make 400 million at the box office, but to send a message or win an award. The most important aspect of a movie though isn't art or entertainment, it's a good story. Movies that can acheieve all 3 of these are always the best.