Ok lets just break it down.
STAR WARS
1. Harrison Ford
2. Darth Vader
3. An evil empire, and epic wars! Overall a more hostile environment.
4. 3 good movies. 4 if you count Clone Wars which alot of folks liked more than ep 1-3.
5. Started off the toy craze.
6. Droids!
7. Jedis!
8. Light sabers!
STAR TREK
1. Many many episodes of great entertainment.
2. More than 4 good movies between both series.
3. More interesting races. Vulcans are more interesting than wookies, and wookies are the only interesting race Star Wars has. What the hell was Yoda anyway?
Don't ban me!
4. More of a moral theme to most of the stories.
5. The holodeck. They stole the concept from the X-Men comics Danger Room, but its $.
6. Data
7. Spock
8. McCoy.
9. Kirk
10. Picard
11. Q
12. The Borg
13. The Romulans.
14. Didnt whore the franchise out to the toy market. Maintained a more respectable quality control the past 40 years than Star Wars. For shame George Lucas for shame!
15. The vulcan nerve pinch. Every little kid has tried it at least once.
16. Star Treks warp speed is more impressive than Star Wars.
Finally no matter how bad some of the Star Trek movies and episodes were, and they were downright smelly bad at times, none put me in physical pain like one character did....