Lets say there is a movie with a large budget, 100 million.
They don't want to make it R or NC-17 because they won't make their money back. They need it to be PG-13 for this concept to reach a wide enough audience.
What if they spent an extra 5 days shooting, an extra month of post production and created two versions of the movie. Released an R version and PG-13 version that both hit the theaters and you had a choice.
The PG-13 was normal price and the R was 50% more expensive.
Would you pay extra to see the R version?
They don't want to make it R or NC-17 because they won't make their money back. They need it to be PG-13 for this concept to reach a wide enough audience.
What if they spent an extra 5 days shooting, an extra month of post production and created two versions of the movie. Released an R version and PG-13 version that both hit the theaters and you had a choice.
The PG-13 was normal price and the R was 50% more expensive.
Would you pay extra to see the R version?