There isn't really any separation between these things. Maybe you're thinking of craft, which definitely overlaps artistic expression, and can frequently enhance it or clarify it or make it more palatable. But craft isn't art. Craft doesn't care much about personality. That is the job of art.
This has its place. But I find most directors who fuss too much over these kinds of things go flat for me. You can usually sense that fussiness which, in turn, sucks authenticity from the experience. Like when someone over rehearses for a job interview and they might say everything absolutely perfectly, but they hardly seem human.
Does it happen regularly though. Or is there just lots and lots of competently made emotional beats that have been stripped hollow from being overworked (see Shawshank, clearly singled out to make some more unnecessary enemies)
Hard disagree. I think the vast vast vast majority of established greats spent at best a modest amount of time catering to others. And then there are the rare birds who do. Certainly Spielberg. Probably Hitchcock and Kurosawa, to a degree. Howard Hawks and John Ford and John Huston and Chaplin, sure. And while there are certainly others I'm already starting to struggle.
I don't think this is hard at all.
Unless you consider connecting to be with the maximum amount of people. And, ya, that usually has to be by design, which is part of my problem.
We agree here. But when you connect with these expressions, you are responding to art. And your response wasn't simply a coincidence
Art by design: I have this feeling. I think others do. I will express this feeling and, when another person who feels this sees it, both of us will feel seen and connected.
Art by coincidence: I have this feeling and I just want it out.
I'm not saying one is more inherently valuable, but they're not the same. It's the difference between making something you explicitly hope is useful to others and making something random or idiosyncratic and then scouring the earth for the one person who happens to need it. That's what I mean by coincidence: human connection not through intent but through sheer scale.
I don't want either to exist exclusively of the other, I just have a general preference for the former, both in that I tend to get more from it and just on a personal level, in that I think it's good when people are oriented towards serving others. That's a bit of personal morality being smuggled into artistic criticism, I admit, but I also imagine you'd argue we're not supposed to pretend those things are really separate, anyway.