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I still think the one interesting thing this thread turned up was the etymology chart of the frequency of the word usage "film franchise." I'm still wondering how it would have comparatively felt in the 60s/70s where the absolute usage of the term was lower, but growing at a much faster rate vs the 80s/90s where the absolute usage of it was higher, but the growth was only a little above flat.
Like, were the 60s/70s an era where we became cognizant of films being franchises and labeling them as such or was it a consequence of also seeking out new ones? I'm trying to recall the 80s and 90s (but can't), because apparently we did say "film franchise," but I don't have any recollection of where it seemed to live in the zeitgeist. We were really big on movie stars then. As opposed to the 00s and 10s where there's been an active attempt to foster them (though I don't recall that really taking off until Iron Man with the MCU and that would have been late 00s).