I find "to create buzz" as an explanation a lot more plausible when a) the people involved clearly need the buzz and b) the people involved have a plausible chance of coming off well.
Neither is coming off well (and it's hard to imagine how they could've expected to), and both of them are already insanely rich and successful and at the top of their respective professions. So apart from the various ways in which it doesn't look scripted, I don't think even the standard "you're talkin' about it, aren't you???" motivation exists here.
Neither is coming off well (and it's hard to imagine how they could've expected to), and both of them are already insanely rich and successful and at the top of their respective professions. So apart from the various ways in which it doesn't look scripted, I don't think even the standard "you're talkin' about it, aren't you???" motivation exists here.
I keep reading on other media how people are posting how they now wished they'd seen it live, but they "missed out" because they'd chosen to forego watching the Oscars for the foreseeable future as it had become so boring and dismal. So, this might have been a way spark buzz to raise viewership in the future (kind of like the promise of fights at a hockey game).