Air -
Like this year's other big "business movie,"
BlackBerry, this one also successfully mines compelling drama from a household item, in this case, a shoe. Granted, it's no ordinary shoe since it changed professional sports forever. In 1984, Nike was an underdog in professional basketball, having only a 17% share. Enter scout Sonny Vaccaro (Damon), who devised the idea to put the #3 pick's name on their product. To convince CEO Knight (Affleck, who also directed), Mike and his parents (Davis and Tennon), Sonny must compete with 900 lbs. gorillas Converse and Adidas as well as agent David Falk (Messina), a guy who probably invented quoting
Wall Street's Gordon Gekko.
When the montage of '80s media and news footage in the opening sets in, I sighed because I doubt I'm not the only one with '80s nostalgia fatigue. Its affection is primarily for pro sports of this era, though, and if there's any nostalgia, it's more for the '90s and its variety of sturdy little dramas for grownups that this one resembles. There’s also its cast of familiar faces who bloomed in that decade, a highlight being Chris Tucker's surprising turn as VP Howard White. I was even more impressed by Matthew Maher's performance as shoe designer Peter Moore and not just because I'm used to him playing oddballs. Like Affleck's other directing efforts, it's an actor's movie, but that doesn't mean it skimps on period details like the clothes, computers or nuances like Phil Knight's preference for working without shoes. I also applaud the choice to keep Mike in the background for the mystique it gives him and for how it makes the movie about the shoe first as well as all the perfectly timed, tongue-in-cheek needle drops.
All the back and forth that happened behind the scenes during the Air Jordan's conception that this movie reveals will surprise you, as will how it manages to make a multimillion-dollar corporation like Nike the underdog. Again, the shoe is front and center, but I couldn't help but root for them. With that said, it does not quite achieve greatness, mostly because of its paint-by-numbers structure. There are times when it seems like a few word changes could make the movie about any new product. While this familiarity, the needle drops, etc. could means it is going for "eat the rich" satire, it works better as a history lesson because if that's the case, the satire has more bark than bite. If you range from a die-hard NBA fan to one who just casually checks the scores on ESPN, you are still bound to enjoy it. Then again, it's also worth watching if you're simply down for some low-stakes, lazy Sunday entertainment.