This is a good question.
Personally, I go with my gut for the most part. If a movie looks like it's worth giving a chance, I'll go see it, and most of the time I'll end up liking it.
As for the way I rate them, this is usually a combination between how much I enjoyed the movie and how good it actually is. If I had a lot of fun watching a B movie, I probably won't give it a ten, but I'll give it a high grade nonetheless. For example, Troll 2 is an 8/10 for sheer comedic gold. If I find a movie to be indisputably awesome and can't think of anything I disliked about it, it's most likely going to be a solid ten. Excision was a movie that affected me on every possible level. It made me laugh, it made me cry, and it disturbed the hell out of me; I'd give that one a 10/10.
Personally, I go with my gut for the most part. If a movie looks like it's worth giving a chance, I'll go see it, and most of the time I'll end up liking it.
As for the way I rate them, this is usually a combination between how much I enjoyed the movie and how good it actually is. If I had a lot of fun watching a B movie, I probably won't give it a ten, but I'll give it a high grade nonetheless. For example, Troll 2 is an 8/10 for sheer comedic gold. If I find a movie to be indisputably awesome and can't think of anything I disliked about it, it's most likely going to be a solid ten. Excision was a movie that affected me on every possible level. It made me laugh, it made me cry, and it disturbed the hell out of me; I'd give that one a 10/10.