DVD delivery is down, but I think that's partly because their streaming is so much fuller. We used to do DVDs ... until their streaming became robust enough that we ditched the DVD portion. I completely forgot they even still HAD a DVD service.
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The only reason that the DVD service has remained around as long as it has, is that it’s actually the most profitable-per-customer branch of Netflix’s service. The remaining 3 million DVD.com subscribers together contributed close to $53 million to Netflix’s profits during its last quarter, which equals out to $17.66 in profit per member, per quarter. Netflix has refined DVD.com since its inception to be even more smooth and profitable, although it’s no secret how, as any subscriber could tell you—they’ve eliminated vast chunks of their former DVD collection.
According to Variety, the DVD arm of Netflix’s operation continues to hemorrhage customers each year, at the rate of 190,000 every quarter in the last two years. At that rate, the service would be down to under 2 million by the end of 2019, and entirely out of customers by 2022, suggesting that Netflix would have no reason to keep the service going. One has to wonder who the subscribers are who are only now canceling their DVD accounts—seniors, perhaps?
According to Variety, the DVD arm of Netflix’s operation continues to hemorrhage customers each year, at the rate of 190,000 every quarter in the last two years. At that rate, the service would be down to under 2 million by the end of 2019, and entirely out of customers by 2022, suggesting that Netflix would have no reason to keep the service going. One has to wonder who the subscribers are who are only now canceling their DVD accounts—seniors, perhaps?