Want to sell horror? Say that it's based on a true story.
Want to sell a love story? Promise steamy sex.
Want to sell action? Claim that all the effects are practical.
The demand for stunt and spectacle to have been shot "for real" in camera has taken filmmakers to interesting lengths of puffery, obfuscation, equivocation, and general bulls*ittery.
Want to sell a love story? Promise steamy sex.
Want to sell action? Claim that all the effects are practical.
The demand for stunt and spectacle to have been shot "for real" in camera has taken filmmakers to interesting lengths of puffery, obfuscation, equivocation, and general bulls*ittery.