In Kong's latest review, he mentions being totally put off by commercials and trailers for Freaky Friday and forming some sort of prejudice against that film, only to be pleasantly surprised upon viewing. Did you have any such experiences yourself - positive or negative ?
I remember when Starship Troopers came out. The mere title, and the carefully mangled trailers made me think that this is a CGI-heavy Power Rangers rip-off. Naturally, I was pleasantly surprised with the heavy satire and good action scenes...film turned out kosher after all.
Chasing Amy, by Kevin Smith, was another hack job of marketing divisions in Serbia. The TV commercial featured some stills and slo-mos of Affleck and Joey Lauren Adams, including a cheesy tagline straight out of teenage romances, and a poster which gave away absolutely nothing. At the time I wasn't aware of Smith as a filmmaker (Chasing Amy was the first film I saw from him), so I avoided the film like SARS before I finally caught it on the local channel around 2AM during the war. I'm a fan of Smith's work eversince.
A "neutral" sort of surprise is the one I had after watching Korean masterpiece Friend (Chin Goo). After reading great reviews and almost orgasming after reading the tagline on the DVD case, "John Woo meets Martin Scorsese's Goodfellas", I found the film okay, but definitely not worth the abovementioned comparison. Then I watched it again, and again, and learned to appreciate it for what it actually is : a great drama depicting four different people growing up and their paths separating, and crossing again. So I did expect a great film, but the greatness came from another angle.
I don't remember when was it for the last time I was superbly hyped about some release (rabid joy spells over the DVD releases of Hong Kong classics don't count), so I don't suffer enough disappointments. I can say though that Denis Tanovic's No Man's Land didn't appeal to me at all despite great praise it received.
I remember when Starship Troopers came out. The mere title, and the carefully mangled trailers made me think that this is a CGI-heavy Power Rangers rip-off. Naturally, I was pleasantly surprised with the heavy satire and good action scenes...film turned out kosher after all.
Chasing Amy, by Kevin Smith, was another hack job of marketing divisions in Serbia. The TV commercial featured some stills and slo-mos of Affleck and Joey Lauren Adams, including a cheesy tagline straight out of teenage romances, and a poster which gave away absolutely nothing. At the time I wasn't aware of Smith as a filmmaker (Chasing Amy was the first film I saw from him), so I avoided the film like SARS before I finally caught it on the local channel around 2AM during the war. I'm a fan of Smith's work eversince.
A "neutral" sort of surprise is the one I had after watching Korean masterpiece Friend (Chin Goo). After reading great reviews and almost orgasming after reading the tagline on the DVD case, "John Woo meets Martin Scorsese's Goodfellas", I found the film okay, but definitely not worth the abovementioned comparison. Then I watched it again, and again, and learned to appreciate it for what it actually is : a great drama depicting four different people growing up and their paths separating, and crossing again. So I did expect a great film, but the greatness came from another angle.
I don't remember when was it for the last time I was superbly hyped about some release (rabid joy spells over the DVD releases of Hong Kong classics don't count), so I don't suffer enough disappointments. I can say though that Denis Tanovic's No Man's Land didn't appeal to me at all despite great praise it received.
__________________
(signature space for rent)
(signature space for rent)