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I know JRS is catching a lot of flack here but actually, with the exception of the not paying part, he's exactly what the studios want the rest of us to become. Forget 3D, if they could get us all to pay to watch streamed films (instead of go to the cinema) and then download them at a later date (instead of buying the dvd retail) they'd do it tomorrow, as that would save them a huge amount of money. That's already what they're looking at.
For them, that's the dream folks and don't forget it.