I know a few people here are in tech/IT (not that this is necessarily a tech question?), so thought I’d see if anyone can explain what a “metaverse” is (outside Marvel, that is!). I’ve been grappling with it for a while (though I’m one of those people who could write a few op eds on it without necessarily defining it, should life demand it), and have usually felt that the term is used very loosely for anything interactive, hence the confusion…
But now that KPMG, a firm I know well and almost worked for (ended up at PwC, though), has “entered the metaverse”, I feel like it’s time to dive in and ask what that actually means, in this context, at least? All I’m getting from the below is all sorts of interactive coaching sessions, e.g. Sharepoint, presumably, etc. But what on Earth is “metaverse healthcare”?
Here is a KPMG quote, drafted by some poor PR who likely understood no more than I do: ““The way we look at it, it’s not just augmented reality and virtual reality. It’s really the next iteration of the internet. It really encompasses everything that the internet would encompass, but it’s more interactive,” Cliff Justice, KPMG U.S. leader of enterprise innovation, told Fortune of the metaverse and Web3.”
I guess I’m not sure why “interactive” calls for its own category? Hasn’t the internet always been interactive (more so in the noughties than now, I’d argue - see all the debates about the Google search engine being ruined by ads)?
https://fortune-com.cdn.ampproject.o...ing-big-4/amp/
Anyway, any comment on what a metaverse means here much appreciated. My automatic mental reference point was Everything Everywhere All at Once, which surely can’t be good news…
But now that KPMG, a firm I know well and almost worked for (ended up at PwC, though), has “entered the metaverse”, I feel like it’s time to dive in and ask what that actually means, in this context, at least? All I’m getting from the below is all sorts of interactive coaching sessions, e.g. Sharepoint, presumably, etc. But what on Earth is “metaverse healthcare”?
Here is a KPMG quote, drafted by some poor PR who likely understood no more than I do: ““The way we look at it, it’s not just augmented reality and virtual reality. It’s really the next iteration of the internet. It really encompasses everything that the internet would encompass, but it’s more interactive,” Cliff Justice, KPMG U.S. leader of enterprise innovation, told Fortune of the metaverse and Web3.”
I guess I’m not sure why “interactive” calls for its own category? Hasn’t the internet always been interactive (more so in the noughties than now, I’d argue - see all the debates about the Google search engine being ruined by ads)?
https://fortune-com.cdn.ampproject.o...ing-big-4/amp/
Anyway, any comment on what a metaverse means here much appreciated. My automatic mental reference point was Everything Everywhere All at Once, which surely can’t be good news…
Last edited by AgrippinaX; 06-26-22 at 05:35 AM.