Wes Anderson short film/ad: MONTBLANC

Fun. I expect we'll see more quasi-ad efforts like this in the future.

Note: Anderson stars in this one, too.

Wes had previously starred and directed this AmEx spot...

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"Film is a disease. When it infects your bloodstream it takes over as the number one hormone. It bosses the enzymes, directs the pineal gland, plays Iago to your psyche. As with heroin, the antidote to Film is more Film." - Frank Capra

I 'member that, they put that in theaters in front of stuff for awhile.

Only Godard and Obayashi were allowed to direct commercials without becoming sellouts.

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Preserving the sanctity of cinema. Subtitles preferred, mainstream dismissed, and always in search of yet another film you have never heard of. I speak fluent French New Wave.

The views on their other content is startling. Maybe that’s what prompted this collaboration?