Thought this might be of interest to some of you.
http://uk.movies.yahoo.com/blog/arti...-for-film.html
A bizarre business agreement between two rival celluloid companies could herald the end of traditional film projection.
Technicolor and Deluxe - two of the biggest film processors - have been forced into an alliance because of reduced demand for film prints, as more movies and TV shows are released digitally.
The agreement sees Technicolor sub-contract their printing to rival Deluxe in the US. In turn, Technicolor will now handle print distribution for Deluxe.
Put simply, the market for film printing and distribution isn’t big enough for the both of them, so they’ve agreed to share it.
Deluxe President and chief exec Cyril Drabinsky said: "Today’s agreement with Technicolor is the result of significant changes in our industry enabled by new digital technologies causing the rapid transition from film to digital... This agreement will help maintain a high consistency of service for our customers through the remaining life of film."
Drabinsky estimates that around 20-25% of European cinemas have already converted to digital projection, while nearly half of the screens in North America have made the switch.
Technicolor and Deluxe - two of the biggest film processors - have been forced into an alliance because of reduced demand for film prints, as more movies and TV shows are released digitally.
The agreement sees Technicolor sub-contract their printing to rival Deluxe in the US. In turn, Technicolor will now handle print distribution for Deluxe.
Put simply, the market for film printing and distribution isn’t big enough for the both of them, so they’ve agreed to share it.
Deluxe President and chief exec Cyril Drabinsky said: "Today’s agreement with Technicolor is the result of significant changes in our industry enabled by new digital technologies causing the rapid transition from film to digital... This agreement will help maintain a high consistency of service for our customers through the remaining life of film."
Drabinsky estimates that around 20-25% of European cinemas have already converted to digital projection, while nearly half of the screens in North America have made the switch.