Flamin' Hot -
I'm a sucker for rags-to-riches stories, and this may be not the greatest or apparently most accurate one, but it has enough going for it for me to recommend it. It's the story of Richard Montañez, a longtime janitor at Frito -Lay who worked his way up to a director role. The secret of his success? It's in the title: he came up with the popular and much-memed Cheetos variety. During his rise through the ranks, we witness how much the cards are stacked against Mexicans in the U.S.
Montañez was born in California, but we get a compelling firsthand account of why it's hardly an advantage for himself or his family. If it's not the racial slurs directed towards Richard or even his children, it's his excruciating job search, which the movie presents in a clever montage featuring many a rejection and swiftly removed "Help Wanted" sign. Touches like these as well as Richard's funny visions of how he wished certain milestones in his career played out and a scene where we see a decade and then some pass by on the factory floor make me interested in what first-time director Eva Longoria will do next. If she does direct again, I hope she's able to rally the same level of character talent. Besides Dennis Haysbert and Tony Shalhoub's turns as a sympathetic engineer and CEO respectively, as a
Better Call Saul fan, it was nice to see Peter Diseth as a doubting PepsiCo executive. I also expect streaming movies to seem like uncanny valley versions of theatrical releases, but this one has a surprising amount of authenticity and grit. This especially applies to the factory, which might as well be a real one.
Despite what I appreciate about the movie, it's a bit too familiar and unambitious in every other area to be great. From the loyal wife to the high expectations father, it has its fair share of oft-parodied clichés. For its uncompromising presentation of the Mexican-American experience, stylistic touches and infectious optimism, it at least stands out from the average streaming-exclusive movie these days. This especially applies to those of you, like I admit I was before pressing play, who assume this is just an "origin of Maggie's pacifier" story.