Longing For The Element Of Surprise

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Ok I have to get something off my chest here. Thanks god I have been on my guard on Nolans Inception. I knew that no matter what hard Nolan tried to encourage people to be content in knowing as little as possible about this upcoming baby, the bigheads at Warner Bros were always going to be relentless in their marketing. I just knew it but wanted to give them the benefit of the doubt. They just cant help themselves.

The first two trailers of Inception were perfect. They teased you enough to get excited but revealed absolutely nothing about the story and plot. However, the 3rd trailer, I hear, gives far too much information and has already seen those who are anticipating the film regretting they had bothered watching the new trailer and tv spots, which is something I also heard was in full effect.

This is unacceptable! I love the internet as much as the next bloke, but I long for the days where details about a film where not so easily attainable and there were only like two trailers per film with very little information given about it. Remember when the first Matrix came out? Very similar to early Inception marketing in that I dont think they even gave an official synopsis about the film. They just had that awesome trailer and a small but effective website that asked 'what is the matrix?' We knew sod all about the film except that it looked visually gorgeous and had images that made us think about what the film could be.

Until recently I was had hoped Warners were going the same path with their marketing for Inception but no, it was not to be. Thank god I have developed my iron will and cinematic smarts throughout the years to stay away from all these latest spoilery stuff, as I would really have blown it for myself.

I have two good friends who, like myself, are anticipating the film. They are cool and know me well enough to know I dont even want to know an official synopsis of the film, but they could not help themselves in watching the new material out there and finding out revealing plots. They have since told me that I was right to not watch or bothering researching anything about it as they have said they regret doing so because, in the words of Yoda, its a film that sounds like the less you know, the better the experience.

All I know about the film is that it looks special effects laden and that it involves entering peoples minds, which is pretty much what we all more or less knew when the only thing we had to go on was 'sci actioner set within the architecture of the mind'. Thats all I know and thats all I need to know because unlike those who have been looking for plot info and watching as many clips as possible, I am going into the film as fresh as possible and will thus receive a bigger payoff than most people who know more about the film than I do at this point because the people in question have already gotten a taste of what to expect.

Dont get me wrong..I am more than tempted to just google the trailers and tv spots too, specially since the film is meant to look epic, but Christopher Nolan obviously would rather that I and others not and that we come into the film knowing as little and I think we owe it to him AND ourselves to do just that so we can make this experience that much better.

This is whats missing from today's films, guys. The element of surprise. I almost feel old even though im 24, but back when I was in my teens there was little info given before the release of a film. Just trailers and **** and the odd website. Now youve got a bunch of stuff thrown at you. I am not even going to watch a major theatrical release before July because I am worried the new trailer will be shown. I know ive rambled but had to get it off my chest and warn those like myself who have found it within themselves to avoid Inception info thus far to not break no matter how tempting it is. I am sure we will be awarding come July. And to those who dont even know about the Inception project, well, follow my advise and dont even bother imdbing it. I have not even googled Inception for almost a couple of months now. Do not do the say guys. Its different if its a film like Nightmare On Elm Street remake, but this deserves the element of surprise.



will.15's Avatar
Semper Fooey
Movie trailers that practically tell you the entire story have been with us for a long time.



Movie trailers that practically tell you the entire story have been with us for a long time.

Not with me they havent. The trailers I remember growing up just teased you and if they were big budget summer blocks they would just show you the money shot and thats it. Nowadays they tell you everything.



Dont get me wrong..I am more than tempted to just google the trailers and tv spots too, specially since the film is meant to look epic, but Christopher Nolan obviously would rather that I and others not and that we come into the film knowing as little and I think we owe it to him AND ourselves to do just that so we can make this experience that much better.
Has Nolan explicitly said that he wants people to come watch his movie knowing as little as possible about it? Not that I'm doubting what you're writing, I'm just curious as to why you believe Nolan wants us to not know anything about his movue until we watch it in theatres.

Trailers en TV spots are marketing devices. They're like commercials that wanna raise your interest in something. I'm certain that a multi-billion dollar company like Warner Bros has had some quantitative studies conducted as to what people like best: trailers that give away very little of the story or trailers in which the viewer has a clearer idea of what he can expect. Seeing as imo trailers mostly give us a clear idea of what we can expect, it's clear that Warner Bros wants them to be like this, as these studies showed that people prefer them this way. They don't just decide one day: let's make trailers that give away half the story. There is most likely a substantiated reason behind this.

It's not about not respecting Nolan's creative opinion. I'm sure he's regarded as a demigod over at Warner Bros after The Dark Knight. Like Stringer Bell would say: it's just business...



As a matter of fact, I think I remember Gene Siskel sometimes recommending that for certain films he gave a thumbs down to, that people just watch the trailers of those films. That way, they get to see the best part of the films without having to sit thru the whole thing.
Yeah I think I would have to agree with Siskel here. Certain films just dont deserve to be viewed beyond their trailers. I think that the new NOES may be one of those films and films like that and that includes most films directed by Judd Apatow. The problem is determinating which film is DEFINITELY going to suck, though.


Has Nolan explicitly said that he wants people to come watch his movie knowing as little as possible about it? Not that I'm doubting what you're writing, I'm just curious as to why you believe Nolan wants us to not know anything about his movue until we watch it in theatres.


He more or less indicated that he would prefer people to just wait and watch the film in an interview I read a couple of months ago. He said that he understood that he was going to have to eventually tell people about it more, and then he started referring to his own childhood experiences in watching films and basically said what my OP said about how he preferred the surprise element in going to watch a film and not really knowing what to expect.

I completely understand that they have to make their money back considering its meant cost 200 mil, but at the same time its not just about business. its about more than that to us film lovers out there waiting for something special to arrive. I think about this film day and night, night and day, everytime I eat, move, make love, crap, etc. If Nolan wants us to respect his wishes then we should do so, and he has more or less said that, in his own usual subtle style. Its for our sake. I cant just think of the industry as a business. They still made loads of cash with the first Matrix film, im sure they will take a chance with the director of The Dark Knight.



I completely understand that they have to make their money back considering its meant cost 200 mil, but at the same time its not just about business. its about more than that to us film lovers out there waiting for something special to arrive. I think about this film day and night, night and day, everytime I eat, move, make love, crap, etc. If Nolan wants us to respect his wishes then we should do so, and he has more or less said that, in his own usual subtle style. Its for our sake. I cant just think of the industry as a business. They still made loads of cash with the first Matrix film, im sure they will take a chance with the director of The Dark Knight.
Yeah, I understand your point of view, but to Warner Bros, it's pure business. This movie was realised by investing a massive amount of money into it and they expect a return. Nolan is one of the hottest directors around nowadays, so they turn the hype machine on full speed, as this is one of their most important movies of the entire year. They can't afford this to bomb, hence the teasers, trailer, TV spots. It's not like Warner Bros oblige you to watch all this. It's just their way of marketing the movie and they do their very best to make sure this material reaches as many people as possible. They look at this from a business perspective. I'm sure they trust Nolan delivering a good-great movie, but it must still be commercialised.



Yeah, I understand your point of view, but to Warner Bros, it's pure business. This movie was realised by investing a massive amount of money into it and they expect a return. Nolan is one of the hottest directors around nowadays, so they turn the hype machine on full speed, as this is one of their most important movies of the entire year. They can't afford this to bomb, hence the teasers, trailer, TV spots. It's not like Warner Bros oblige you to watch all this. It's just their way of marketing the movie and they do their very best to make sure this material reaches as many people as possible. They look at this from a business perspective. I'm sure they trust Nolan delivering a good-great movie, but it must still be commercialised.
Yeah, I get that. Just still sad to see that they didnt stick to the Matrix route though. Please guys dont go watching any of this stuff.