Basically, a movie was underhyped at first, but it eventually gained a ton of hype as being an underrated movie to the point where it became overhyped.
One example of this was Disney's Frozen. When it came out, it was a well-produced movie and it defied a couple of cliches viewers were used to in the classic Disney formula. But then it got rave reviews, bloggers hailing it as a feminist revolution and Frozen-related merchandise was rampant. I saw it the first month and enjoyed it. My friend who saw it 6 months later felt it was extremely overrated.
One example of this was Disney's Frozen. When it came out, it was a well-produced movie and it defied a couple of cliches viewers were used to in the classic Disney formula. But then it got rave reviews, bloggers hailing it as a feminist revolution and Frozen-related merchandise was rampant. I saw it the first month and enjoyed it. My friend who saw it 6 months later felt it was extremely overrated.