Restyling studio idents at the beginning of a film, making them chronologically appropriate to the story or otherwise incorporating them into a movie has become a bit of a tiresome cliché. Notable examples are the green-hued WB logo opening The Matrix and the visual puns of the Paramount ident in the Indiana Jones films. What are the earliest examples of the trend? The earliest I can think of is The Sting, 1973 (anachronistic Universal logo). I expect there must be earlier examples.
Apologies if this is an old topic; I did search first.
Apologies if this is an old topic; I did search first.