Video Violence
So this was a real oddity... The director Gary Cohen was himself an owner of a video store, but annoyed over how people always rented horror movies (particularly slashers) instead of any classic Golden Age features. He then came up with the idea to make a horror movie himself, but rather one which mocks the obsession people have with seeing violence on film. The question is whether or not he succeded...
Right from the very start, you should know what you are in for is very cheap entertainment. If you compare to direct-to-video movies released today, they look incredibly professional in comparison. But the focus is not on masterful cinematography or even Oscar-winning directing, it's what the subtext of this movie tries to communicate... oh, and gore. Lots and lots of gore.
What's odd about this movie is that even though it's satire, it does kinda fall into the trap of what it's mocking sometimes. It constantly goes back and forth between simple trashy entertainment or a thought-provoking social commentary. Even the music itself is very cheesy and silly, drowning out the dialogue of the characters. The acting is hilariously bad, especially with the torture master duo Howard and Eli. Another standout is William Toddle as Chief of Police, who completely hams it up as possibly the grumpiest and stupidest sheriff you'll see in quite a while. Not only is he extremely persistent in not believing video store owner Steven right from the start, but he accidentally erases the evidence from a tape once he gets it, claiming he knows how to operate the VCR himself.
The satire is pretty clunky, but at times the movie does succeed at what it sets out to do. There's a scene where a woman is in the store wanting to rent Blood Cult to watch with her baby, mind you a movie literally called
Blood Cult. Steven informs it has a lot of graphic violence, but she's fine with it as long as there's no nudity. There's a scene where a guy is in the sofa munching popcorn while critiquing literally nothing but footage of a woman getting brutally murdered like a high-production feature film. Steven and his wife Rachel are also likable protagonists, and basically hold the moral centre in this movie. Sure, the actors who play them are far from perfect, but compared to the rest of the acting they are doing just fine. What really sticks out is the cynical and depressing tone. Even when the movie is really funny, there are times where I was genuinely a little disturbed, just for how sickly gleeful the ones partaking in the murders are. The hardest part to watch is when Howard and Eli slowly sets up the murder of a woman, with Eli carving his name into her chest. It was going on for so long that I was actually getting worried about what would happen to the victim, which means that maybe Cohen knew what he was doing after all.
It's not a particularly good movie. It's really slow and I found myself checking my watch a few times wondering how far it had come. But if you're looking for something unique, and maybe trashy but also with a little brains behind, you could do worse.
(Low)