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Basically, Sam Neill plays an investigator who's been assigned to track down a missing horror author whose best-selling book series is causing people to become extremely violent. Once he finds the author, he discovers that the author is actually the agent of some Lovecraftian creatures of eldritch origin who grant the author the power to rewrite reality in order to help them take over the world. Neill's character then learns that his reality is actually just the last book in the series and that he is a fictitious character within a book. This sends him insane and he is eventually institutionalised for murdering a complete stranger, but he figures he's safe as long as he's confined to the asylum and covers himself in crosses to ward off the evil. Eventually the creatures break through to the "real world" and Neill is freed from the asylum. He wanders through a ruined city devoid of people while frantic messages for help play in the background. He ends up in a movie theatre that is advertising the brand-new hit movie In the Mouth of Madness. When he sits down (with popcorn, no less) he sees that the movie is actually the movie that we the audience have been watching the whole time but cut into a jagged, incoherent mess. The film basically ends with Neill, totally insane, laughing his head off as he realises that his whole life is a movie and he'll die when the film reaches its closing credits.

Basically, Sam Neill plays an investigator who's been assigned to track down a missing horror author whose best-selling book series is causing people to become extremely violent. Once he finds the author, he discovers that the author is actually the agent of some Lovecraftian creatures of eldritch origin who grant the author the power to rewrite reality in order to help them take over the world. Neill's character then learns that his reality is actually just the last book in the series and that he is a fictitious character within a book. This sends him insane and he is eventually institutionalised for murdering a complete stranger, but he figures he's safe as long as he's confined to the asylum and covers himself in crosses to ward off the evil. Eventually the creatures break through to the "real world" and Neill is freed from the asylum. He wanders through a ruined city devoid of people while frantic messages for help play in the background. He ends up in a movie theatre that is advertising the brand-new hit movie In the Mouth of Madness. When he sits down (with popcorn, no less) he sees that the movie is actually the movie that we the audience have been watching the whole time but cut into a jagged, incoherent mess. The film basically ends with Neill, totally insane, laughing his head off as he realises that his whole life is a movie and he'll die when the film reaches its closing credits.