I saw in Bing headlines that "Evil Dead Rise makes $2.5m in previews" while the movie is currently playing in theaters. This money isn't included in the box office earnings for the movie itself and is a separate total. I didn't know that films made money on their previews, actually I thought it was the opposite, that the production companies must pay for their preview slots, much like commercials, but I guess I was wrong. A browser search didn't give me any answers, so my question is, how are movies earning money on their previews?
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Signed,
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