I think people need to take a cue from this movie's marketing strategy..they have 200 million $ riding on this thing and this isn't a superhero movie...so the clever piece of marketing is to unveil series of featurettes about these unbelievable stunts in the months leading up to the release of the movie. All this is one of the last remaining successful strategies to market a non superhero blockbusters...I am interested to see how this works for original big budget movies which of course have something to prove.
Because more often than not, the marketing for big budget original movies is just trailers and tv spots leading upto the movie...I think if audience are exposed to the uniqueness of the world of the film and the behind the scenes endeavors to get the movie made...it might help...of course the movie had to be good..something like blade runner 2049 could have benefited from it , although I don't know the extent to which being a sequel effected its box office. Apart from some cool trailers, the movie is so secretive and it hurt the movie.
Because more often than not, the marketing for big budget original movies is just trailers and tv spots leading upto the movie...I think if audience are exposed to the uniqueness of the world of the film and the behind the scenes endeavors to get the movie made...it might help...of course the movie had to be good..something like blade runner 2049 could have benefited from it , although I don't know the extent to which being a sequel effected its box office. Apart from some cool trailers, the movie is so secretive and it hurt the movie.