If you like either sub-genres (gothic rock and new wave), there's a high chance you'll love it. The songwriting is very strong either way and it has a tendency to get stuck in your head
It's really atmospheric, has elements in common with The Cure too (particularly Disintegration) but doesn't sound like the cure (if that makes sense)
Disintegration is my fav The Cure album. And I love things like Cocteau Twins, Sisters etc. But HAAAAATED most of the procession of darkwave artists.