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This sounds like it could potentially be kind of interesting... still remember living through the heyday of the Cola Wars. I'm really looking forward to it! 
EXCLUSIVE: Judd Apatow has attached to direct and Steven Spielberg has come aboard to produce Cola Wars, the film in development at Sony. Spielberg will produce through his Amblin Entertainment banner.
Deadline revealed back in April that the studio bought the project for $1 million-plus as a pitch, telling the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola. It uncapped the “Cola Wars” of the mid-1980s, which included everything from Michael Jackson’s fiery mishap to the New Coke debacle, as the ultimate underdog tale of history’s most iconic second-place contender (Pepsi) vying for the No. 1 spot (Coca-Cola).
Deadline revealed back in April that the studio bought the project for $1 million-plus as a pitch, telling the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola. It uncapped the “Cola Wars” of the mid-1980s, which included everything from Michael Jackson’s fiery mishap to the New Coke debacle, as the ultimate underdog tale of history’s most iconic second-place contender (Pepsi) vying for the No. 1 spot (Coca-Cola).
