It happens quite often. A director dares making a movie that doesn't fit any of the three categories that exist in publicists or distributors's brains, so they get shoehorned in one anyway. Or maybe a movie belongs to a genre that isn't trending, so, the hell with that, we'll sell it as belonging to the trending genre. Or maybe people make trailers without watching the film, I don't know how it works.
But some official trailers (or even posters) are so out of touch with the film that they look like re-edit jokes. Somebody gave -and explained- the odd example of Blue Thunder's poster, presenting it as some horror movie about a perverse killer stalking people with a high tech spying killing machine (the movie is basically Airwolf). I mentioned elsewhere Vincenzo Natali's magnificent surreal comedy Nothing, which is presented as some horror thriller in its trailer. I'm thinking also of the excellent Baxter, a very very dark movie about a killer dog told from the killer dog's point of view, that was marketed as a family comedy at the time of release. But how many great movies would have found their public, if they had been publicized for what they were instead of what the producers wished or thought they were ?
Do you remember having been mislead by movie marketing before ? I mean genre-wise, not quality-wise ? And do you remember the opposite, having been horrified by the discovery of how misleadingly a movie you've already watched had been -or is being- publicized.
This thread could serve as a "warning : this movie isn't about what they tell you it is".
But some official trailers (or even posters) are so out of touch with the film that they look like re-edit jokes. Somebody gave -and explained- the odd example of Blue Thunder's poster, presenting it as some horror movie about a perverse killer stalking people with a high tech spying killing machine (the movie is basically Airwolf). I mentioned elsewhere Vincenzo Natali's magnificent surreal comedy Nothing, which is presented as some horror thriller in its trailer. I'm thinking also of the excellent Baxter, a very very dark movie about a killer dog told from the killer dog's point of view, that was marketed as a family comedy at the time of release. But how many great movies would have found their public, if they had been publicized for what they were instead of what the producers wished or thought they were ?
Do you remember having been mislead by movie marketing before ? I mean genre-wise, not quality-wise ? And do you remember the opposite, having been horrified by the discovery of how misleadingly a movie you've already watched had been -or is being- publicized.
This thread could serve as a "warning : this movie isn't about what they tell you it is".
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Get working on your custom lists, people !
Get working on your custom lists, people !