Make a bad film sound great and a great film sound bad

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Who says you can't polish a proverbial?


To prove the power of marketing, make a bad film sound good and a good film sound bad.


For example, Lawrence of Arabia- bloke trudges through the desert for four hours.



Bad to great ......
Earth itself has had a sentient intelligence all along then decides to eliminate mankind (The Happening)

Great to bad.........
An alien tries to fit in with everyone it meets (John Carpenter's The Thing)