I have no problem with a "strong female" protagonist or a gay protagonist if it makes sense for the characters and the plot. I love Aliens, Terminator 2 etc. Moonlight is a superb film; one of my favourites from the past few years.
It's always
Aliens and
Terminator 2.
A film starts to veer into SJW territory when it throws in all the other progressive baggage along with its diversity. For example; not just having a female lead, but a physically strong female who don't need no man because she's better and stronger than the men who are all racist, sexist dinosaurs anyway. This is what irritates people.
This makes sense in superhero movies when the whole point is that the character has superpowers that make her literally stronger than other characters. That's without mentioning the more mundane ways in which women use different combat techniques in order to compensate for a lack of brute strength (like that one where they wrap their legs around an opponent's neck and let gravity do the rest). It's about fighting smarter, not harder. After all, it's not like people complain like this when it's a smaller man fighting a larger man e.g. Bruce Lee fighting Kareem Abdul-Jabbar in
Game of Death or Harrison Ford struggling to fight an especially big henchman in an
Indiana Jones movie. As for men being racist, sexist dinosaurs...that may not be true of all of them, but it's true of enough that I can find that a plausible bit of world-building in an individual movie, especially if it's in a film like
Haywire or
Birds of Prey that takes place in a shadowy underworld that's naturally full of bad guys.
The progressive worldview splits modern society in groups and views people not as individuals but as members of that group and seeks to further the interests of the "oppressed" groups (LGBT, blacks, Hispanics, women, Muslims etc) and undermine or destroy the oppressive group (straight white Christian men aka "the patriarchy").
As opposed to a worldview that allows the oppressive group to maintain its power over the oppressed? A progressive worldview is meant to draw attention to the divisions that already existed in society - the reason the term "woke" exists is because it refers to people "waking up" to the fact that these divisions exist. It wasn't the progressives who put up "whites only" signs on drinking fountains, after all.
This is most notable in blockbusters because the studios (which are all impenetrable citadels of the left) recognise that they have a film which will reach a huge audience and can't resist using it as a platform to push their woke agenda. Kathleen Kennedy springs to mind - she's the patron saint of progressive producers.
This assumes that studios and producers make these decisions purely out of leftist altruism, which even I'm not naive enough to believe. The more cynical and probable hypothesis is that they make these decisions in order to create the most profitable films possible and market research indicates that they would be better off attempting to appeal to diverse, progressive-minded audiences than not - and they still merit their fare share of leftist criticism anyway. Just look at all the times that a Disney movie has said they're adding a gay character to one of their movies and it's some supporting character whose only references to their sexuality are so insignificant that they can conveniently be censored in countries that would ban the films for including such material. Even a supposedly pro-feminist work like
Captain Marvel got criticised because of how its characters' reverence for the Air Force makes it seem like military propaganda. By this rationale, Kathleen Kennedy isn't that progressive anyway -
The Last Jedi had elements of progressiveness like you said, but it spawned enough vocal criticism for being too progressive that she was willing to walk it back in subsequent films like
Solo (where a female-coded activist character is murdered) and
Rise of Skywalker (which takes Rose, a prominent character in
The Last Jedi who is also a woman of colour and also a target of fandom vitriol, and reduces her to a walk-on role), plus it also pulls the "split-second gay reference" cliché I mentioned above.