HD-DVD - The Look and Sound of Perfect

Considering manufacturing costs for HD-DVD is comparable to DVD I would say it's cheaper to both companies and consumers. Also, as consumers the only price we're interested in is the cost to us.

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"You smell that? Do you smell that?... Napalm, son. Nothing else in the world smells like that. I love the smell of napalm in the morning. You know, one time we had a hill bombed, for twelve hours. When it was all over I walked up. We didn't find one of 'em, not one stinkin' dink body. The smell, you know that gasoline smell, the whole hill. Smelled like... victory. Someday this war's gonna end..."

Exactly, so the cheaper one stands a better chance of selling. A.K.A. Blu-ray

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"This is that human freedom, which all boast that they possess, and which consists solely in the fact, that men are conscious of their own desire, but are ignorant of the causes whereby that desire has been determined." -Baruch Spinoza