The Shoutbox
"Hard-hearted harbinger of haggis!"
"He'll be cryin' himself to sleep tonight on his huge pilla'."
"Head! Move! Now!"
It's all too subjective. Anyone can proclaim their stuff to be the best in the world. However, if Burger King says they've got "new and improved" fries, well, their marketing mission has been accomplished, because I know I'm gonna want to go try them.
You gotta love fast food urban legends, like the "horse meat" that both Taco Bell and McDonald's were supposedly using. There were other good ones, too--like the meal-worms myth.
I love advertising double-speak--my students really get into it when we talk about it in class. It's amazing how many meaningless phrases they use to try to get you to buy something.

What brought this to mind was that yesterday Big T and I went to Taco Bell, and before we left I was standing by the entrance, waiting for him to come out of the sh*tter, when I read one of the displays they had on the counter. It said that they had BETTER beef, BETTER beans, and BETTER tortillas. I can't remember what the beef was supposed to be ( - remember the big scandal a few years back?), but they said that the beans were now EVEN HEARTIER and the tortillas were EVEN SOFTER.

Heartier?? How the f*ck do you test beans, or anything, for that matter, for "heartiness"? Thickness, yes. But heartiness? Did they have to import some sort of specialist?
The improvement is what makes it new.
How is it that something can be both new and improved?
MoFo = The Disembodied Psychic Gorilla
All alone.....at last. The entire board to myself.
Hello-oO..hell..hel..h...h......Anybody out there....there...ther....the...

Damn...dam......da.....