From the M. Night Shyamalan Online Blog:
Bad news, to be sure. We're probably going to hear the words "flop" and "bomb" bandied about, though I think both are a bit premature, given that the film seems especially well-suited to succeed on DVD.
Initial estimates are in, and Lady in the Water collected roughly $6.9 million in its first day of release. It appears, then, that virtually every box office expert overshot by almost $10 million, as the film appears headed to a first weekend gross between $20 and $25 million.
Unfortunately, reaching even $20 million might be a challenge, as many have anticipated that Lady in the Water would be especially "front-loaded," meaning that a large portion of its audience would see it on opening day. This was the case with Night's last film, The Village, which took in $20.4 million of its $50.7 million three-day total on the first day alone.
This total, though early, indicates that unless the film achieves a massive revival via word-of-mouth (unlikely, given the critical consensus of the film), it will almost certainly be Night's lowest-grossing post-Sixth Sense film.
Unfortunately, reaching even $20 million might be a challenge, as many have anticipated that Lady in the Water would be especially "front-loaded," meaning that a large portion of its audience would see it on opening day. This was the case with Night's last film, The Village, which took in $20.4 million of its $50.7 million three-day total on the first day alone.
This total, though early, indicates that unless the film achieves a massive revival via word-of-mouth (unlikely, given the critical consensus of the film), it will almost certainly be Night's lowest-grossing post-Sixth Sense film.