Spider-Man: Homecoming dropped 62.2% in its second weekend. Also, Spider-Man: Homecoming DID, in-fact, do as well as past Spider-Man films. The film improved on the domestic totals for The Amazing Spider-Man and The Amazing Spider-Man 2 on a substantial level, and had a production budget that is speculated as being as much as 100 million less than The Amazing Spider-Man 2. On a worldwide spectrum, Spider-Man: Homecoming has, thus far, made 747 million worldwide, ahead of The Amazing Spider-Man 2, and about 10 million behind of what The Amazing Spider-Man made. The kicker here is that, once more, Homecoming had a smaller budget, and also, did better on a domestic level, which is the best territory for film studios, on-account of how much they receive in-comparison to some other areas.
Something else you might not be aware of is that Spider-Man: Homecoming still hasn't debuted in the second largest territory in the film industry: China. This is because China has a "blackout season" where no foreign titles are playing in theaters, meant to boost local film growth (their film Wolf Warrior 2 will attest to these benefits). Homecoming is expected to open sometime in September. If the film is able to match the total from The Amazing Spider-Man film, it will finish out its theatrical run with about 850 million worldwide, which would make it the second grossing Spider-Man worldwide (not adjusted for inflation, but more profitable than The Amazing Spider-Man 1-2 with ease).
Doctor Strange also exceeded expectations, making almost 700 million off a budget of only 165 million. It didn't make as much as some other Marvel films, and its budget reflects that. Even still, in-comparison to other Origin stories, it continued Marvel's growing success. Ant-Man, however, I agree, was an anemic return on investment.
All fair points, (though to my defense I was quoting a ball park figure for the drop). Either way that was a very noticeable and larger second week drop then the generally normal 50% drop off.
And as for my "past Spider-Man flicks" I admit I should have been clearer and stated that this film did not exceed any of the Sam Raimi flicks domestically (even without adjustment for inflation). It has exceeded the Amazing Spider-Man movies. Now my biased ass will admit this is more then likely due to the fact that Homecoming is a vastly superior movie to the previous mediocre Amazing Spider-Man flicks.
Also I was not aware it had not opened in China yet. That should add anywhere from another $50-100 million to the world wide box office. Good for Marvel and I know Sony needs the money.
As for Dr Strange while it is by no means a bomb (quite the contrary) it was still not as profitable as other origin flicks; just out grossing Thor: The Dark World, and just behind Captain America: Winter Soldier. And all of those movies tend to cost around 170 bucks give or take an additional 10 million. Part of this I think is that Marvel has adapted their A list super heroes and (catapulted a few lower tier to the A List). Now they have to try and introduce characters that will be of great appeal and noticeable to the Marvel and comic faithful (like me), but might not appeal to a wider audience, and paired with DC's DCEU there is a very real worry of superhero over saturation.
But as I said in my last post, Marvel is in the best possible scenario to shake those worries. They have repeatedly made great movies and even franchises out of lower tier comic characters. Guardian of the Galaxy was an obscure title before James Gunn happened, Daredevil was niche before Netflix, and I remember growing up in the 90's when Captain America and Iron Man were not A List heroes and took a back seat to the X-Men and Spider-Man. And that is just the MCU as even a D-list hero like Blade made 2 badass movies (and one turd).
The next two Marvel movies Black Panther and Captain Marvel I think are safe bets. Black Panther we got a peek at in Civil War, I think Chadwick Boseman is going to crush it, and the guy who made Creed is the director. I expect a great movie and I think the audience will agree. And Captain Marvel is headed by an Oscar winning actress who even gives great performances in blockbusters like Kong: Skull Island.
What I think will determine how long this MCU gravy train goes is what gets adapted post Infinity Wars. Marvel has two Avengers movies (part 1 Infinity Wars drops in May of next year) and the conclusion (untitled) will hit May 2019 (according to Box Office Mojo). Now we will get a Guardians of the Galaxy 3, Spider-Man will get a sequel, and I can see trilogies for Black Panther and Captain Marvel if they do well (which I think they will). And a Dr Strange sequel where Chiwetel Ejiofor as the villain? That will not only be awesome, but I think Ejiofor can easily become the next great (or at least an actually good) Marvel villain in the likes of Loki, Ultron, or The Kingpin on Netflix. But after that Marvel is going to have to choose their next property VERY carefully. They need a character who can be profitable, doesn't feel over saturated, and cast a lead and hire a creative team and director that will essentially be Iron Man 2.0, cuz after Infinity Wars ends they are going to have to essentially start anew building off the established Marvel Cinematic Universe.
As for DC... well their last few flicks (save Wonder Woman) are not helping the comic book movie biz.
We can only hope for the best.