Those Lame Movie Slogans!!

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Where do they all come from anyway? Seems like each movie has 10 of them now -- are these various slogans they pickup and dump along the brainstorming process?
You mean taglines?

Most films have them. I suppose it's just to give a better feel for the films. If you've got a film called 'Polly's Wedding', you don't know whether it's supposed to be comic, dramatic,romantic, horror...the tagline is basically like a headline.
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